How do I Break into Marketing?
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The marketing press is a great starting point to develop your knowledge and understanding and to see what’s happening in the market place. The two key publishers of marketing trade titles are Haymarket and Centaur Publishing.
The main trade press titles are Marketing, Marketing Week and Campaign – these are often available at big high street bookshops such as WH Smiths or direct from the publishers. There are also a number of specialist titles including Sales Promotion and Direct Marketing magazines.
Once you have decided on the area of marketing you want to work in you need to develop a comprehensive job search strategy. You need to consider all possible options.
The following governing bodies are also a great source of information:
The Institute of Practitioners in Advertising - www.ipa.co.uk
Marketing Consultants Association – http://www.mcca.org.uk
The Institute of Sales Promotion - www.isp.org.uk
The Direct Marketing Association - www.the-dma.org
The Institute of Direct Marketing - http://www.theidm.com
The Marketing Society - www.marketing-society.org.uk
The Advertising Association - http://www.adassoc.org.uk
The Chartered Institute of Marketing - www.cim.co.uk
NABS - http://www.nabs.org.uk
Chartered Institute of Public Relations - http://www.ipr.org.uk
Building up your network of contacts in the industry is important and visiting marketing conferences, events and awards can be a great way of networking. The governing bodies and trade press will give you a good indication of what is happening and when.
