Customer Relationship Management
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Here are some points:
- Business approach must focus on the customer, identifying and meeting their needs, simplifying the messages given and facilitating the delivery of excellent service.
- Customer segmentation will provide insight into who the customers are, what they buy and will facilitate proposition development based upon their needs.
- An integrated business operation directs the development and distribution of value proposition across multiple channels to the customer, ensuring they get the products/services they want delivered by the channel they most frequently use.
