What do Marketers go on to do?
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So what is it they go on to do?
Marketers learn a number of key business skills that are transferable to a whole range of professions and industries, so it is no surprise that the areas they go into are extremely diverse.
I recently worked with a client called Lisa who was a Group Account Director at a large marketing agency in central London. She had become disillusioned and unhappy with the way her life was going – long working hours, stress, commuting into the West End, ‘living on the run’ as she put it. She no longer enjoyed the buzz and excitement of agency life. She wanted to make some big changes but didn’t know what to do.
Lisa is passionate about food and cooking, and through working with Lisa we established what her priorities were – what she truly wanted from her career and her life.
I received a postcard from Lisa just over a week ago. She has just opened a small boutique B&B and restaurant on the waterfront in a small Greek fishing village. In the postcard she told me how much she is enjoying her new life and how her marketing skills are proving to be invaluable in attracting clients. She even offered me a discount if I went to stay, an offer I am more than likely to take up!
Other areas that Marketers go into that I have come across include property (residential development, estate agent, gites and ski chalets abroad, property management), hospitality (running bars, restaurants, B&B’s, hotels – in the UK and abroad), human resources (recruitment, HR, life and career coaching and headhunting), management consultancy, IT, not for profit sector, teaching (Marketing lecturer to primary and secondary school teaching), running flower & antiques shops and garden centres.
With the training and skills marketers develop, they go on to lead extremely successful careers in a whole range of industries. So if you are a Marketer and are considering a career change but don’t know what to do, don’t be disillusioned…the world is your oyster.
Jon Mitchell is a career coach that specialises in career transition coaching for marketers.
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